I went to a panel on branding last week, one of the panelists was the former head of marketing for Apple. After the panel we chatted over drinks and she told me that she was off to have dinner with the Dalai Lama’s representative in Silicon Valley. Having arrived at the essence of the Dalai Lama’s brand as the ‘Spread of Compassion’, they were to discuss ideas of how to make compassion viral.
What a spiritually active week. Now I can’t sleep thinking about what compassion means…What does it mean to you and how would you demonstrate it?